Your Plasma TV and HDTV specialist

This XBR Full HD 1080p television incorporates all of the lastest technologies (including HDMI v1.3 features such as x.v. Color and Deep Color) and provide the best in picture performance. Additional features like Motionflow 120Hz enable smoother motion when viewing movies or fast-action sports. BRAVIA Engine PRO with Digital Reality Creation upconverts all interlaced and progressive video signals including HD signals directly to 1080p for amazing detail and sharpness. Wrap all this performance in a timeless piano black finish with Sony's unique floating glass frame and you have the pinnacle of Sony performance and design.

Sony improved on the great benefits of the BRAVIA Engine by adding a picture quality enhancement circuit called Digital Reality Creation Multi-function v2.5. DRC-MFv2.5 now has the added ability to process interlace and progressive video signals and because it has twice the processing power of previous DRC-MF circuits, it can do its processing and output them to 1080p. (Native 1080p input signals are not processed through DRC-MFv2.5.) Add to this the crisp details, outstanding contrast, eye popping colors, and dramatically reduced digital artifacts that DRC-MF circuitry is known for. And the best part of all is that DRC-MFv2.5 is user adjustable according to the video source. All of this helps define the reason why people want Sony TVs to begin with unparalleled picture quality.

Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance of 2000:1. A Dynamic Contrast Ratio of up to 18,000:1 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see.