Sony Bravia KDL-40W4100 40in LCD HDTV 1080p

The Sony KDL-40W4100 combines superb 1080p picture quality with exceptional versatility and convenience. You'll find that navigating through the many customizable controls and features is straightforward thanks to Sony's clean and quick user interface. This interface even includes TV Guide On Screen®, a free electronic program guide that lets you easily browse and sort through TV listings.

Sony's Motionflow™ technology delivers smear-free motion
Every TV maker approaches 120Hz processing differently, but Sony's Motionflow technology is one of the most sophisticated and effective solutions. It doubles the video frame rate by inserting 60 entirely new frames between the original 60 frames. The system analyzes the motion of specific on-screen objects as well as overall movement in each scene, adjusting the amount of enhancement to deliver seamlessly smooth, sharp pictures.