HITACHI UNVEILS NEW ULTRAVISION FLAT PANEL TELEVISION MODELS

Hitachi’s new HD1080 50-inch HDTV (model P50H401) incorporates breakthrough technology that is the result of extensive research and development and more than 1,300 patents for flat panel technologies. 2007 will mark Hitachi’s 51st year of television production. By engineering a new method of energizing pixels on a panel, Hitachi has improved picture quality by increasing the resolution to match the dominant 1080 HDTV broadcast format in the vertical domain. The new TV will feature a total of 1.3 million pixels utilizing a 1280x1080 pixel array.
2007 Plasma HDTV Lineup – True Clarity and Convenience in Large Screen Television.
In addition to the 50-inch P50H401, Hitachi’s 2007 H401 series includes the 42-inch (P42H401) and 55-inch (P55H401) models which offer unrivaled clarity and seamless picture performance using exclusive technologies. These models feature an all new black industrial design with subtle titanium gray trim, emphasizing the picture and de-emphasizing the frame. The models use discrete speaker venting below the screen to ensure high quality audio, yet maintain the widescreen appearance for a clean, modern look that compliments any living room.

All models include Hitachi’s fourth generation 1080p PictureMaster™ IV video processor that analyzes and optimizes the picture with dynamic histogram processing and 16-bit clarity and new for 2007 MPEG noise reduction — all of which means that the viewer will see a clean and vivid picture. All 2007 flat panel models include three 1080p-compatible HDMITM inputs with SimplayHDTM certification so that consumers can have confidence that they will be able to display the latest digital content with state of the art reliability.

New for 2007, Hitachi includes 3 picture setting memories and 3 timers for each input for the ultimate in performance and picture tuning flexibility. Since every set top tuner and disc player is different, and lighting conditions vary from morning to daytime to nighttime, Hitachi offers 3 discrete picture settings memories for each input. The presets will allow the image to be customized according to source and room lighting conditions and can be customized to change automatically. The picture memories are designated as “Day,” “Day Dynamic” and “Night.”

Hitachi’s 42-inch and 50-inch plasma models feature HD1080 technology – an excellent match for today’s broadcasting standards. The resulting denser pixel structure allows for fine details to be displayed clearly.

Showcasing Hitachi’s innovative WXGA plasma technology, the 55-inch models minimizes the visual grid pattern with a unique electrode structure that also increases light output for a brighter picture.

Hitachi’s 50-inch P50H401 will be available in February for MSRP $2499.95. The 42-inch P42H401 and the 55-inch P55H401 will ship in April and July, respectively. Pricing for those models will be announced at introduction.

Also shipping in the first half of 2007 will be Hitachi’s new CineFormTM T501 Series with 42-inch, 50-inch and 55-inch models. The T501 series includes all of the technologies and features of the H401 series while offering an all black design. Additional performance enhancements will include a high-contrast anti-reflective glass screen, an SD Card Photo Viewer to view digital photographs, a deluxe multi-function remote, a split screen capability and a swivel tabletop stand.

The P50T501 model will be available in February 2007, followed by the 42-inch model in April and the 55-inch model in July.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us visit Hitachi website